It’s Natural–With social media marketing, you get natural exposure to your target audience. Therefore, customers do not grow weary of your presence as compared with paid advertising where overt commercial overtones diffuse spontaneity and personal connection with the target market. Studies have shown that personal recommendations work much better than traditional media. If someone you trust recommends something to you, you are more likely to try it out – this is the power of social media marketing.
Traditional Media Costs and Results
Complementing traditional marketing – Since social media marketing and social media optimization are based on specific communities and are niche-specific in nature, they do not interfere with traditional marketing methods. In fact, a synergistic relationship can be obtained through cross-supporting efforts between the two approaches.
Bringing attention to what was once ignored – Since traditional marketing has flooded all avenues of our existence, they are now often ignored. Simply put, not too many pay attention anymore. Hiring a global influencer agency and implementing social media marketing, interactive conversations get rid of this problem.
Statistical findings have proven that many businesses want to engage in social media marketing but do not know how to.
Many businesses are shifting their focus as well as their budgets towards developing social media programs. One such company is Pepsi, who decided to go for social media instead of Super Bowl ads. On a daily basis, it’s not uncommon to see organizations investing more time and effort into social media campaigns as well.