Let’s examine five reasons why businesses should use press releases services for SEO purposes:
Unsolicited pr’s don’t have a good chance of going much further than the initial mailing. Journalists and bloggers are more likely today to use search engines to research and get the stories and information they’re looking for.
It’s really a timing issue. But distributing an optimized pr increases the odds that it will be seen.
Optimized pr’s distributed and hosted by any number of press release distribution services can gain a big audience. In addition to professional writers searching for and finding them, consumers do too.
Companies can include links in their pr’s that lead back to their website. Many pr distribution services allow you to also add anchor text links. These can leads back to various pages on their site, not just the main page. These can have a huge effect on the site’s search engine ranking.
As the company gains more visibility with the pr in search engines, they increase their chances of being seen. With that comes greater potential of being written about by bloggers and other media which gains even more exposure for the company and website.
Additional links back to your site are being created when others write about your business. That’s because they generally will include at least the website’s URL. This is just another way to boost your search engine ranking.
An optimized pr addressing issues of a company can show up in the same search engine results as the negative news regarding the company. This becomes an effective way to overcome, or at least neutralize, poor press.
Any company can benefit from press release services for SEO purposes due to these 5 reasons. Examine your business, find newsworthy items, and begin optimizing your business online. The final outcome makes the effort well worth it!