You can let people know who you are by writing and submitting your own press releases. Years ago it was impossible to do this, so we truly have an advantage with the Internet.
There were guidelines on how to let a publication know that you had something that might be of interest to them. Usually you had the name, phone number, and fax number of the person you wanted to reach, and it was entirely up to them to decide if what you had to say was newsworthy or not.
Those days are long gone. We are now able to write our own press releases to submit to online sites. You can use both paid press release service and free press release distribution sites to get the word out about who you are and what you do online.
Write press releases in a way that is clear to those who will read them. This means that you must be clear in your intentions for the information you are releasing. This style of writing is very different from anything else, and knowing exactly how to give your message the right twist will make all the difference in the world.
This is something I refer to as ‘the Kindergarten effect’. Young children, as you may know, will make a big deal out of little things. Maybe a bug comes into their room and they can’t stop talking about it. Or a new movie will come out and they will want to watch it over and over again.
Think about what you are doing in your business. It may seem like you are not doing anything special, but the world will see it as something spectacular if you are willing to make a big deal of it.
Start by making a list of the regular activities you engage in for your business. What is new and different? Perhaps you have started a new blog or will be speaking at a conference. Anything you are doing is worthy of sending a press release to announce it.
Once you have learned how to write in this style, make it a point to send a new press release every month. Some businesses are doing this every week, so it is not a stretch to do it monthly. Make sure to use your keywords in the title and throughout the body of the release, and then distribute it widely. Using press releases as a marketing technique will build your business quickly.
