Press releases are a very effective way to connect with your target audience. A well written press release can bring in new clients by explaining your services and let your old clients know about any new services or announcements that your company is promoting. It is an effective way to promote sales and special offers as well. That is what they were designed to do but in recent years they have proven to be a key tool for Keyword Marketing.
Keyword Marketing and Article Marketing are strategies used by SEO companies to get their clients ranked for specific keywords. As an example, lets say that you design websites and so does the person across the street. When a potential customer goes onto the internet and types in “website design” into a search engine like Google, you will both want to have your site appear as highly as possible in the search results. Some studies have shown that if you are not on the first page of the search results then over 90% of people will never see your listing. That means that you would both want to out rank the other to get as high as possible. To get a higher ranking, you need a lot of different things on the internet like articles, press releases and websites to link back to your website using that specific search term.
So a SEO company would write a press release for your company or use one that you write and post it onto Press Release Sites. Those sites will then post and link the press release to the different parts of the internet including:
All the major search engines like Bing, Google, and Yahoo.
The major news sites will get access through the associated press which will get it in front of as many people as possible.
Social media services which will then give your press release the possibility of going viral if it generates enough interest.
It is one of the best ways to generate interest in your website and is guaranteed to provide more traffic to your site. Another great thing about press releases is that you can do them as often as you want as long as you have something that is interesting enough to announce. If you are looking for ways to boost your website in the rankings then you should consider designing a press release for your company. But, in order for your press release campaign to be effective you will need to post your press release only on premium sites, so do your research about the press release website before posting on it. Fortunately there are a lot of reviews sites where you can read the reviews about the best press release distribution services in the PR industry and finally choose your favorite one.
The real beauty of using a professionally SEO engineered press release is that it goes out to thousands of websites with embedded link backs to your website. This will help to boost your websites relevance for the keywords that are used to hyperlink back to your site’s particular landing page. This link acts as a vote signifying your site’s importance for that term. This mean a press release will keep giving you link juice for years to come.
So this is a great idea for exposure and an search engine marketing strategy.