If you want to succeed online you need SEO (search engine optimization). There’s a lot of competition out there so you need good SEO so people can find your website online and bring you the sales that you need. Here’s why you need it to get traffic.
If your website isn’t optimized well, you’ll never get top search engine placement and you won’t get the traffic that you need. Without great SEO your website just isn’t going to be found online as described on Career Metis blog.
You need to be on the top page of Google if possible or the 2nd page to see any real results online. If your website is buried too far down the search engine for your keywords then no one is going to find you.