In 2008, the Californian based Tesla Motors car company first started production with their version of a battery electric vehicle (BEV) sports car. The company was founded by PayPal executive Elon Musk. Not only was the founder and CEO but he had an instrumental hand at the overall design and build of the first, somewhat crude, Tesla Roadster as you can see from this https://www.newsbreak.com/news/1606220763464/how-new-inventors-are-benefitting-from-inventhelp-assistance post.
The first edition Roadster was the first highway capable electric car produced in mass production and was designed by Lotus Elise which gave the car an additional added bonus of being a fun, stylish , sophisticated and not to mention a considerably quicker car. The Roadster had a base price of $109,000 thus making it out of reach for the majority of consumers. Although the demand for this car was high Musk knew he had to make an electric car that was sustainably lower in price.
When Tesla ended production of the Roadster they introduced the more economical and highly anticipated Model S sedan. Because of the success of the Roadster Musk took a leap of faith and purchased a factory to build their upcoming new Model S luxury sedan in Freemont, California.
The Model S not only helped to bring the mostly American made electric car to the public but the appeal of a BEV around $59,000 made it a hot ticket item in the United States and at one time there was a wait list to purchase this amazing automobile. This more mainstream version of an electric car is a move that could transform the boutique California firm into a mainstream automaker.
Originally there was a wait list to purchase the car and to test drive the car one needed to put down a $500 deposit! The public hype and the deposit added to the excitement of owning an environmentally friendly, electronic and not to mention a fast dynamic looking automobile.
Tesla may not have 25 or even 50 years of branding history behind it like many automakers but what it lacks in history it makes up with its dedicated ambition to create the first accessibly priced electric car–something that many larger automakers that have jumped into the electric car market lack as stated on http://theavtimes.com/2020/07/01/amazing-ways-inventhelp-can-assist-you-as-an-inventor/.
The future looks bright for this relatively new comer not only to the electric car market but the luxury car market as well.